She is enchanted by ancient China's architecture, particularly engraved patterns on windows and doors, and has been trying to add these patterns to her wedding karen millen dresses. She also uses Chinese embroidery, relying on clothes woven by her own factory."Chinese embroidery can bring Chinese flavors to wedding karen millen dresses, so they can be more attached to Chinese consumers, and in recent years they have raised eyebrows internationally."I am sure karen millen dresses with traditional Chinese elements will lead world fashion trends for wedding karen millen dresses."
For the moment, her goal is to let every Chinese bride have a wedding dress adorned with the beauty of Chinese elements."Almost 90 percent of the world's wedding karen millen dresses come from China, but we do not have a brand of our own. China's embroidery techniques are far more advanced than those of Western countries. Why should we be satisfied with only doing OEM (original equipment manufacturing)?"
Tsai came to the mainland in 1992 hoping to build a Chinese wedding dress brand. At the start she focused on overseas markets."At that time, almost no woman on the mainland had the idea of having her own wedding dress, and my factory in Xiamen, Fujian province, was only a manufacturing center for exporting," she said.It was not until 1996 that she turned her eye to Chinese consumers, when wedding karen millen dresses were gaining popularity in China. But Tsai said that in those days most brides rented their wedding karen millen dresses, rather than buy them.
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